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Book review: Kellogg on Branding in a Hyper-connected World

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The book consists of independent articles organised under different themes. The structure gives an updated overview to the topic. The variety and quality of the content varies by the author but overall it’s a topical tome that can benefit both startup and established brand builders and managers alike. The post Book review: Kellogg on Branding in a Hyper-connected World appeared first on Petri Kajander .

Avainsanat: economics business books world variety startup review quality petri kajander independent content connected by brand book benefit author article


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